East Bay Realty Pro Blog

The next time you pick up a flyer at an open house, you might see an odd design stamped in a corner. Called a “QR Code” (Quick Response), its purpose is similar to the bar codes used in stores. It provides an electronic link to further information.
Using your smart phone to photograph the QR code, [...]

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As a result of the mortgage meltdown, lenders are now hyper-cautious about who gets their money. A recent L.A. Times article, “Lenders’ Data Mining Goes Deep,” explains how banks use “data mining,” i.e., delving into seemingly insignificant information, available online, about their borrowers to make or change lending decisions.
An example that seems amusing, but isn’t, [...]

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According to an online real estate article, the Houston Association of Realtors (HAR), with 23,000 members, recently “pulled the plug” on a web-based application that allowed consumers to view which agents had the greatest number of listings and/or transactions in a given neighborhood or Zip code. This happened shortly after it was introduced because HAR [...]

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